CST: 27/05/2016 16:57:26   

Blue C Wins Gold and Silver ADDYs at 2016 Orange County Advertising Federation Awards

58 Days ago

Leading West Coast Infusion Marketing Agency Receives Top Honors in Recognition of High-Impact Ad Campaigns for Red Kap Workwear

COSTA MESA, CA--(Marketwired - Mar 30, 2016) - Blue C -- a multi-channel, multi-dimensional, infusion marketing agency renowned for the high-impact identity strategies behind some of America's leading brands -- is proud to announce that its creative print and video campaigns for Red Kap Workwear earned the agency prestigious Gold and Silver honors at the second annual 2016 Orange County American Advertising Federation (AAFOC) Awards held on March 23 at the Bowers Museum in Santa Ana, Calif.

"This is truly an achievement to receive such high praise for our work with Red Kap," says Blue C co-founder and president Eric Morley. "The AAFOC ADDY awards have quickly become the premier industry event in Orange County, where some of the best and brightest creative minds continue to push the limits in the way brands make their mark in our increasingly competitive global market. In addition to winning these prestigious awards, we are grateful to be included among such an elite and talented group of people."

Blue C took home the Gold in the marketing promotion/collateral category for Red Kap's Brand Book. The vintage publication included images of well-known motorcycle and car-building professionals, which added depth to the world's largest workwear apparel manufacturer whose company story stretches all the way back to 1923, when two Tennessee brothers and a cousin teamed up to sell bib overalls. Silvers were awarded to Blue C in the film/video/sound categories for two segments in the Red Kap Presents "The Builder" series, which featured passionate craftsmen Troy Ladd of Hollywood Hot Rods and Pro BMX rider and classic car builder, Heath Pinter.

"Brands with a positive and compelling story -- like Red Kap -- have the ability to change the world," adds Morley. "That's why Blue C works with a passion to help them convey personal, truthful narratives that go beyond features and benefits and into a brand's heart and soul where the human connection is made."

Blue C has been using brand development, storytelling and infusion marketing for more than two decades -- influencing internal and external audiences across multiple distribution channels and platforms. Rather than a one-way ticket to a spectator event, Blue C invites audiences into a conversation, and a brand experience that educates, engages and entertains them. Through a multi-channel, multi-dimensional approach, Blue C has mastered the art of infusion marketing, utilizing high-tech, low-tech, digital, analog and unexpected processes to build and promote powerful brands and experiences people can feel.

For information about Blue C, visit: www.bluecusa.com.

ABOUT BLUE C: Founded in 1998 by Jeff Bentley and Eric Morley, Blue C is on a mission to make brands cool in a way that's socially relevant and meaningful to target audiences. In just under two decades it has evolved into an award-winning, infusion marketing agency that has rendered, refreshed and rebooted hundreds of brands in every conceivable industry -- from power sports and automotive to consumer goods and healthcare. Cutting through content clutter with unconventional brand storytelling and creative grit, they find the authentic human connection that unites the heart and soul of a brand with its intended audience. By consistently conveying culturally relevant and honest ongoing narratives, Blue C ignites explosive, on-target, iconic campaigns that shock the senses and set fire to extraordinary media experiences people can feel.

MEDIA CONTACT:
Leslie Licano
Beyond Fifteen Communications, Inc.
949.733.8679
leslie@beyondfifteen.com